Don’t put all your thought leadership eggs in that one, large basket. Like a salad at a fancy restaurant, deconstruct that white paper and instead create an array of info snacks that you can sprinkle across the Web.
via www.convinceandconvert.com
OMG this is worth reading. "...in the 140 characher world, a white paper feels like reading Moby Dic. Backwards."
Yep... communication in 2010 HAS to be more succinct.
I hope I'm up to the task!
agreed, and not only succinct but different for different audiences -- and maybe that makes the services that copy a posting on a blog, facebook and twitter somewhat useless. (Actually I STILL haven't figured out how Twitter does anything for anyone. Tooooo much info!
Posted by: eve | January 07, 2010 at 11:19 AM